Privacy policy
Privacy Policy
This Privacy Policy describes how Isabella London collects, uses, and discloses your personal information when you visit, use our services, or make a purchase on isabella-london.uk, or interact with us in connection with the Website. For the purposes of this Privacy Policy, ‘you’ and ‘your’ refer to you as a user of the Services, whether as a customer, website visitor or other person whose information we collect under this Policy.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised Policy on the Website, update the ‘Last Updated’ date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect (and have collected in the past 12 months) personal information about you from various sources, as described below. The information we collect and use depends on how you interact with us.
In addition to the specific uses described below, we may use your information to communicate with you, provide or improve the Services, comply with legal obligations, enforce our terms of use, and protect the Services and our rights or those of others.
What Personal Information We Collect
The type of personal information we collect about you depends on how you use the Website. By ‘personal information,’ we mean information that identifies, describes, or can be associated with you.
Information You Provide Directly
This may include:
- Contact details: name, address, telephone number, and email address.
- Order information: billing and shipping address, payment confirmation.
- Account information: username, password, security questions.
- Purchase information: products viewed, added to cart, reviews, loyalty points, gift cards.
- Customer service information: anything you choose to share when communicating with us.
Some features may require you to provide certain information. If you choose not to, you may not be able to access those features.
Automatically Collected Information
We may automatically collect certain usage data through cookies, pixels, and similar technologies. This data may include information about your device, browser, IP address, and your interaction with the Services.
Third-Party Information
We may obtain information about you from third parties such as:
- Website and service providers (e.g., Shopify).
- Payment processors (bank details, credit card, billing address).
- Tracking technologies (such as pixels, SDKs, third-party cookies).
We will process this information in accordance with this Policy. Please also see the section on Third-Party Sites and Links.
How We Use Your Personal Information
Provision of Services and Products
To process payments, manage accounts, send notifications, manage returns, etc. Shopify may link your account to other services, in accordance with its own privacy policy.
Marketing and Advertising
We may send you promotions by email, SMS or post and show you personalised advertisements. For EEA residents, the legal basis is legitimate interest (Art. 6.1.f of the GDPR).
Security and Fraud Prevention
To detect and act on fraudulent or illegal activities. For EEA residents, this basis is our legitimate interest (Art. 6.1.f of the GDPR).
Communication and Service Improvement
Includes customer support and service optimisation (also under legitimate interest, Art. 6.1.f of the GDPR).
Cookies
We use cookies to operate and improve our Website and Services (e.g., remembering preferences, performing analysis, displaying advertising). They may also be used by third parties.
You can set your browser to block cookies, but this may affect the functionality of the site.
We respect the Global Privacy Control (GPC) signal. For more information, visit: https://globalprivacycontrol.org/. We do not currently recognise other ‘Do Not Track’ signals.
Disclosure of Personal Information
We may share your information with:
- Service providers (e.g., payments, customer service, analytics).
- Business and marketing partners, according to their own policies.
- With your consent or through social media integrations.
- With affiliates, for legitimate business interests.
- In the event of corporate transactions, legal compliance, or protection of rights.
Disclosures in the Last 12 Months
Category of Personal Information Categories of Recipients
Identifiers (name, email, etc.) Suppliers, marketing partners, affiliates
Customer data (billing/shipping) Same as above
Business information (purchases, support) Same as above
Internet activity (usage data) Same as above
Geolocation data Same as above
We do not use or disclose sensitive personal data without your consent or to infer characteristics.
With your consent, we have ‘sold’ or ‘shared’ personal information (as defined by law) for advertising purposes:
Category Recipients
Identifiers Marketing/business partners
Commercial information Same as above
Usage data Same as above
Third-Party Websites and Links
Our Site may contain links to third-party sites. Please review their privacy policies. We are not responsible for how they manage your personal data.
Children's Data
Our Services are not intended for children. We do not knowingly collect data from children. If you believe your child has provided us with data, please contact us to have it deleted.
To the best of our knowledge, we have not ‘sold’ or ‘shared’ data from individuals under the age of 16.
Security and Retention
No system is completely secure. Avoid sending sensitive data through unencrypted channels.
We retain personal data for as long as necessary to maintain your account, provide Services, comply with legal obligations, or resolve disputes.
Your Rights
Depending on your location, you may have rights such as:
- Access to your data.
- Deletion of data.
- Rectification of inaccurate data.
- Portability of your data.
- Objection to use for advertising purposes.
- Restriction of processing.
- Withdrawal of consent.
- Complaint to an authority.
- Communication management (you can unsubscribe from promotional emails).
You can exercise these rights through the Website or by contacting us. We may verify your identity. You may appoint an authorised representative.
We will not discriminate against you for exercising your rights.
Complaints
If you have a complaint about the processing of your data, please contact us. If it is not resolved, you can contact your local data protection authority. For EEA residents, you can consult this list:
https://edpb.europa.eu/about-edpb/board/members_en
International Users
We may transfer your data outside your country, including outside the EEA/UK, using legal mechanisms such as the European Commission's Standard Contractual Clauses.
Contact
If you have any questions or wish to exercise your rights, please contact us at:
📧 info@isabella-london.uk
Unless otherwise stated, we are the data controller of your personal data in accordance with applicable law.